Artist services company AWAL has launched a newly structured global team, focused on audience development.
London-based Aaron Bogucki is moving from his role as VP, Marketing, to the new position of Global Head of Audience Development to spearhead the department.
Prior to joining AWAL, Bogucki held roles as VP, Digital Marketing at Republic Records and Head of Digital at Polydor,
Bogucki will report jointly to Paul Trueman, General Manager, UK & International, and Ron Cerrito, President, North America.
Bogucki’s appointment is effective immediately.
AWAL says its Audience Development team will specialize in identifying, targeting and engaging artist audiences around the world, alongside developing and executing digital-focused strategies and fan-focused marketing initiatives.
The team will work closely with AWAL’s frontline marketing, creative and catalog teams.
AWAL says that it will structure the department as one integrated global team, incorporating team members in both the UK and US.
This, says AWAL, will allow them to “share learnings internationally, leverage global relationships and implement digital strategies quickly and effectively.”
In May, Kobalt Music Group sold AWAL to Sony Music Entertainment in a $430 million deal.
“I can confidently say we’re on to something really unique and special.”
Aaron Bogucki
Aaron Bogucki said: “Having been a part of AWAL’s incredible growth and success over the past four years, I can confidently say we’re on to something really unique and special.
“With the level of quality artists on the roster and the talent in our audience development teams, I’m excited to continue our creative, disruptive audience-first approach to artist development globally.
“AWAL’s Global Audience Development department gives us a unique opportunity.”
Paul Trueman
Paul Trueman, added: “WAL’s Global Audience Development department gives us a unique opportunity to re-draw how audience development and digital marketing are approached.
“I can’t think of anyone with better experience and proven success in both the UK and US digital markets than Aaron to deliver this global vision.”
“This new structure will help us increase collaboration and maximise the talents of our digital marketeers.”
Ron Cerrito
Ron Cerrito, said: “Unifying our digital marketing teams under Aaron’s leadership aligns perfectly with our company-wide focus to engage with music fans where they live, rather than where the artist is from.
“This new structure will help us increase collaboration and maximise the talents of our digital marketeers around the world.
“Aaron’s unique perspective and experience from having worked in both North America and the UK, make him the ideal executive to run this global team.”Music Business Worldwide
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