When Chrysler acquired Lamborghini, the legendary CEO Lee Iacocca wanted to leverage the brand’s cache into upmarket versions of existing Chrysler models. As a master marketer, he saw opportunities beyond the technical expertise Lamborghini brought to the company. He was a visionary, but even the best business minds have blind spots.
According to Bob Lutz, a former General Motors CEO, while working at Chrysler, he had been asked to develop some upscale versions of existing Chrysler models with some Lamborghini flair. Knowing what a disastrous move this would be, Lutz suggested to the VP of design to create what he wanted in such a way that it would never happen, and so he did. He took an extended-wheelbase Imperial with a lowered chassis, removed the vinyl roof, and essentially vomited Lambo all over it. It featured bright red paint, Countach-style wheels and tires, supple light-tan leather, and Lamborghini badges everywhere. Finally, it received badges on the front and rear labeling the car the Chrysler Imperial Lamborghini Edition.
Lutz says it was actually the nicest-looking K-car he had seen, but reticent to admit it. The concept ultimately failed, which means it really succeeded. If not for a few people who understood what the Lamborghini name meant in a historical context, this thing could have happened, and we are all fortunate that this abomination never saw the light of day.
[Featured image by Marcin Zieliński via Wikimedia Commons | Cropped and scaled | CC BY-SA 3.0]
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest gaming News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! NewsAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
