Lady Luck Games signs major distribution agreement with Hub88

Emerging-markets leader extends its premier portfolio with more top content from an established force in live casino

 QTech Games, the number-one games distributor across all emerging markets, has announced its latest premium partnership with multi-award-winning live casino supplier, SA Gaming.

Under the terms of the new agreement, SA Gaming’s entire portfolio has been integrated for QTech Games clients and their players, providing another cutting edge to a powerhouse platform recognised for bringing the finest online games to market across developing territories.

SA Gaming is a leading online entertainment platform provider in Asia. As a winner of the APAC-Focused Technology Supplier of the Year at the International Gaming Awards and Best B2B Digital Platform at the SPiCE Awards, its efforts and recent achievements are recognised across the gaming sector.

By deploying state-of-the-art technology and local expertise, SA Gaming offers a full spectrum of live games – from timeless classics like Baccarat to Indian favourite Andar Bahar or Southeast Asia’s Pok Deng, alongside the recently launched Sexy Hall (a smash-hit beachside studio with a strong South American vibe). Each product has been developed by industry experts and is backed up by well-regarded support services. Accordingly, these games now all form part of the progressive portfolio made available to QTech Games, its partners and the culturally-diverse appetites of their myriad players.

Integrating this thriving production line consolidates QTech Games’ wide range of gaming verticals, providing a definitive one-stop shop that has quickly become the “go-to” solution for worldwide operators across developing territories. SA Gaming’s premium quality content suite, featuring these immersive iterations of classic table games, now sits neatly alongside other cutting-edge live studios, such as Evolution and Ezugi, giving QTech Games partners and their players an unrivalled choice for live casino.

The deal organically broadens SA Gaming’s global footprint, broadening its scope of growth markets for accelerated expansion. As the number-one distributor for emerging markets over the past few years, QTech’s platform is localised for each region with native mobile apps, robust reporting and marketing tools, and 24/7 local-language support.

Daniel Long, CCO at QTech Games, said: “We’re excited to be teaming up with SA Gaming, whose team has has managed to build a strong fan-base in Asia and are moving on to conquer previously untapped markets in Europe and LatAm.

“Wherever you set your scene in this ever-changing landscape, our platform champions a mobile-first mantra, packed with all the best localised games that cater to varied cultural tastes. By way of simple example, if you don’t offer the fish game in China, there’s no chance of becoming successful. And it’s a similar story with the Andar Bahar in India or Pok Deng in Southeast Asia. SA Gaming understand the demand for regional specificity throughout Asia and beyond.

“We’re thrilled about this partnership. They represent another award-winning supplier which offers fast-paced games for fast-growing markets. With their sought-after Sexy Hall studio – alongside in-demand Andar Bahar, Baccarat and Pok Deng titles – we’re sure to boost our strong portfolio of partners across untapped territories like India.”

Osman Walker, Chief Strategy Officer at SA Gaming, added: “This deal significantly broadens SA Gaming’s international influence, opening up ‘margin’ markets from Eastern Europe and Latin America for diversified growth.

“We’re progressively working to extend our already considerable reach, which will also involve establishing ourselves in Europe and CIS-facing territories. QTech’s broad spread of emerging-markets access means we can achieve this with dexterity while also bolstering our existing Asia-facing audience.

“We have assembled some of the best professionals in the industry, created many popular products, and provided outstanding services, as evidenced by these above accolades. The global transition towards mobile gaming is only strengthening as the main source of players and revenue streams. So, to keep up with this fast-growing market, we’ve fine-tuned our development process. In short, our UIs have been re-engineered to make sure mobile users can enjoy the best gaming experience available on mobile devices.

“Together, we can continue to raise the bar and shape a localised experience for global players amid varied cultures. We can’t wait to witness how these games perform across a range of untapped markets which, in some instances, break new ground for SA Gaming.”

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