Reading Time: 2 minutes
Stake, one of the world’s leading entertainment and lifestyle brands, has made another major addition to its sporting portfolio by announcing a partnership with Sauber Motorsport’s Alfa Romeo Formula One Team for 2023 and beyond.
Since being formed in 2017 by a group of technology and betting experts, Stake has established a powerful presence throughout world sport, and the move into motorsports is a significant step in their aspirations to position themselves internationally.
In doing so, the relationship will increase Stake’s recognition to a broader demographic that will enable the brand to diversify its fan base.
The brand already boasts an extensive global sponsorship portfolio including partnerships with Canadian superstar Drake, Premier League club Everton Football Club, Argentine football legend Sergio Aguero and MMA organisation UFC.
With a 24-race calendar across 22 countries, Stake is already looking at ways to activate across territories with targeted campaigns – such as a special livery in one of the brand’s key markets and a street-demo around another race weekend.
Stake will support the fans of Alfa Romeo F1 Team Stake by creating a calendar of worldwide experiences and events alongside the F1 calendar,
Bijan Tehrani, Co-Founder of Stake: “We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success. Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation. We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena.”
Andreas Seidl, CEO of Sauber Group: “We welcome Stake as a new title partner for the team in what represents the start of a new era for us both. Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.”
Related
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest gaming News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! NewsAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
