Music video platform Vevo has partnered with TikTok to create and program a new weekly show called Trending on TikTok.
The show will round up the music videos of the top trending songs on TikTok, alongside clips of the creators using these songs in their content.
‘Trending on TikTok’ will be available across the Vevo network in the US, Canada, Mexico and Brazil.
Vevo also says it will be “a staple TV premiere” on its Vevo’s FAST (free ad-supported streaming TV) channels, with consecutive airing during “peak” viewing hours throughout the week.
Trending on TikTok joins Vevo’s slate of original programming, such as Pop Video Weekly, Hip-Hop Video Weekly and Somos Video Semanal, each of which similarly recap their respective official music videos that, Vevo says, “audiences need to know”.
Vevo’s partnership with TikTok follows the music video platform’s expansion in the Connected TV (CTV) space, partnering with the likes of Amazon Freevee, Hulu Live, and Plex.
Speaking to MBW last month, JP Evangelista, Senior Vice President, Content, Programming and Marketing at Vevo, noted that the platform “will continue being focused on TV” over the next year.
He added: “This means we will continue to grow our distribution and audience, as well as maximize the monetization opportunities on TV. Since Vevo has an ad-based model, we’ll continue to develop more innovative advertising products/packages for brands, which ultimately deliver more revenue for artists and their teams.”
“We’re excited to kick off the new year with TikTok, which has become a powerhouse for music discovery for fans worldwide, driving music video viewership.”
JP Evangelista, Vevo
Commenting on Vevo’s partnership with TikTok, Evangelista, said: “We’re excited to kick off the new year with TikTok, which has become a powerhouse for music discovery for fans worldwide, driving music video viewership.
“When a song is trending on TikTok, people will actively seek out and watch that song’s music video on the Vevo network.
“Tapping into the creator economy was the next logical step in showcasing the power of fan communities on social media and how it fosters the music discovery process.
“We are combining years of tastemaking expertise with our understanding of viewership trends, and there is a huge appetite for short form content on TV, so we hope Trending on TikTok becomes a go-to show on TV.”
Added Evangelista: “Moreover, we are launching this show having established a massive television footprint – one that has proliferated as Vevo has become an integral offering on connected TV over the past few years. As the largest screen in the home, the TV is the center of the home, where people love to lean back and enjoy content from their favorite artists and creators.”
“We are excited for our partnership with Vevo to expand that experience beyond the platform, supercharging the discovery process and celebrating the community’s favorite songs and artists.”
Dan Page, TikTok
Dan Page, Head of Global Business Development, new screens, TikTok, said: “Music and entertainment are at the center of what powers trends from our platform that reverberate throughout culture, the industry, and the charts.
“We are excited for our partnership with Vevo to expand that experience beyond the platform, supercharging the discovery process and celebrating the community’s favorite songs and artists.”Music Business Worldwide
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