LG Electronics said on Monday it will showcase the world’s largest organic light-emitting diode (OLED) TV at the upcoming electronics show in Berlin, as it looks to expand its portfolio of large OLED TVs and solidify its leadership in the premium TV segment.
LG said it will unveil a 97-inch OLED TV, or the OLED evo Gallery Edition, among others, at the IFA 2022, set to open on Friday in Germany.
The South Korean tech company said the model will be available in the market in the fourth quarter, the peak season for consumer electronics and home appliances amid holiday shopping.
With the arrival of its biggest-ever screen size, LG’s OLED TV lineup for this year offers 42, 48, 55, 65, 77, 83, 88 and 97-inch options, reports Yonhap news agency.
OLED TVs’ self-lit pixels can be turned on and off individually, leading to innovative form factors, such as flexible and rollable TVs, LG said.
The global electronics trade show will come at a time when global tech companies have been struggling to combat lacklustre consumer demand after two years of a pandemic-fuelled surge in demand for personal devices and home appliances. The Ukraine-Russia war, runaway inflation and expensive borrowing costs all added to the woes.
TV manufacturers have been doubling down on their push in the high-end, more profitable segment, where demand slowed down less markedly than in the budget category.
In the premium TV segment, in which TVs are priced at $2,500 or more, Samsung Electronics Co. took up a 53.6 per cent market share, followed by LG at 21.5 per cent and Sony at 17.2 per cent, according to industry tracker Omdia.
In the OLED TV segment, LG kept its solid No. 1 spot by selling 1.69 million units in the first half, about 62 percent of all global OLED shipments.
Omdia predicted OLED TVs will account for 55 percent of the European premium TV market this year. The figure is expected to rise to 66 percent by next year, it added.
OLED TVs accounted for 33.2 percent of all TV sales by LG in the first half.
(Except for the headline and cover image, the rest of this IANS article is un-edited)
For more technology news, product reviews, sci-tech features and updates, keep reading Digit.in.
Stay connected with us on social media platform for instant update click here to join our Twitter, & Facebook
We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.
For all the latest Technology News Click Here
For the latest news and updates, follow us on Google News.
Denial of responsibility! NewsAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.
