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RIL, Tata are vying for India’s e-pharmacy market’s pie. Will Flipkart ace the race with Sastasundar?

By Amelia Podder

Image credit: Sastasundar via Facebook; Getty Images

Synopsis

After Reliance, Tata and Amazon, Walmart-backed Flipkart has marked its attendance to get a pie of India’s growing e-pharmacy market. The online retail giant’s Sastasundar Marketplace investment has made it a five-way fight as one can’t ignore Pharmeasy’s aggressive moves. The question now is how the deal stands in front of the competition.

On November 19, 2021, a little-known company, operating modestly at the peripheries of India’s up and coming online-pharmacy market, stole the thunder from Pharmeasy’s much-anticipated entry into public markets. Sastasundar Marketplace, a step-down subsidiary of a listed firm, Sastasundar Ventures, suddenly captured the attention of business news portals and investors, as Walmart-backed Indian e-commerce giant Flipkart announced its acquisition

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Amelia Podder