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From kitchen to cabinet: Bhavish Aggarwal’s relentless hunger to find the perfect recipe with Ola Foods

By Amelia Podder

Bhavish Aggarwal, Cofounder and CEO, Ola

Synopsis

Ola’s shots at the food segment have been numerous, as have been the duds. In the latest iteration, Ola Foods has set up a dozen brands using cloud kitchens. But Aggarwal has a bigger plan. He now wants to explore if he can ride the current hyperlocal surge, exploring deliveries beyond food.

Ola has been in the news for the launch of its electric scooter. But looking beyond the glitzy S1 and the established mobility business, Ola has been hacking away at a third line of business.For a company premised on moving people around, Bhavish Aggarwal had long-harboured ambitions of bringing the same ease to food as well. But the contours of the cash-guzzling food-delivery segment are getting charted — Zomato had a blockbuster listing, and

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Amelia Podder