ZCOVA expands to offer lab-grown diamonds with a message that “if you want it, then get it”

[This is a sponsored article with ZCOVA.]

“I see it, I like it, I want it, I got it.”

That’s what Ariana Grande repeats throughout her single, 7 Rings. And she has a point. Women can get what they want, just because.

Gone are the days when women would wait on their husbands or boyfriends to pamper them with a spa day, flowers, or jewellery.

Nowadays, we have powerful and inspiring female icons to look up to, such as Tan Sri Dato’ Seri Michelle Yeoh, Deborah Henry, Yuna, and Datin Vivy Yusof.

And we’re proud to celebrate our own wins and have the financial means to get those flowers, that career, and even that diamond for ourselves.

Because if there’s one person who knows how to spoil you, it’s you.

Shining a light on women empowerment

Having a strong foothold in the Malaysian diamond market since 2015, and Asia’s gemstone market in 2021, ZCOVA has carved Ch’ya by ZCOVA (Ch’ya) in a new light.

Other than sparking change in the demi-fine jewellery space, Ch’ya aims to give women an avenue of practising self-love in the form of personalised, lasting jewellery with lab-grown diamonds. They are also championing the sentiment through the tagline, “Celebrating you”.

After all, ZCOVA is a proponent of women empowerment. Apart from co-founders Ziwei and Ziyin, the company is fully staffed by women.

Whether you’re looking to commemorate your post-graduate or doctorate success, a promotion, or starting a business, you shouldn’t have to shy away from being expressive about your achievements.

Every woman is unique and deserving of celebration, and Ch’ya wants you to honour those moments through personalised jewellery, be it a ring, necklace, bracelet, or earrings.

Celebrating Malaysian-made

Being a proud Malaysian brand, the name Ch’ya is pronounced exactly like the Malay word, cahaya, meaning “light”.

This way, when the brand makes it to the global stage, Ch’ya can be linked to its home country.

Dedicated to growing the local design scene, ZCOVA offers their in-house jewellery designers a platform to showcase their work.

When you order a customised fine jewellery piece, ZCOVA’s team of jewellery designers will carefully listen to your ideas, and create a masterpiece according to your request.

High-quality demi-fine jewellery

With a growing customer demand, Ch’ya lab-grown diamonds were introduced to spark change in the demi-fine jewellery space.

Made from a diamond seed, lab-grown diamonds are created by being put through a process that imitates the high temperatures and pressures a mined diamond naturally goes through beneath the Earth’s crust.

Hence, lab-grown diamonds end up having the same material, sparkle, appearance, and chemical properties as mined diamonds. To the naked eye, they can look exactly the same, as they have no physical difference in composition.

Ultimately, buying yourself a diamond doesn’t have to be for your engagement, wedding, or a gala event. Whether you’re buying diamond jewellery to spoil yourself or your best friend, Ch’ya can cater to your style, fit, and size.

Those interested in customising their own Ch’ya jewellery piece can speak to ZCOVA’s Curators, or visit the brand’s showrooms at Kota Damansara, Johor Bahru, or Penang.

Ch’ya’s mission is to push this message of women empowerment through jewellery, but the bigger message is that women are capable of accomplishing whatever they set out to do.

As Ziwei said, “I wish for my daughter to grow up in a world where women can achieve anything they set their minds to.”

• Learn more about Ch’ya by ZCOVA here.
• Read other articles on ZCOVA here.

Featured Image Credit: Ch’ya by ZCOVA