View count isn’t a totally new addition to Twitter, as they’ve been available on videos for quite some time now. But to have them on each and every tweet is an interesting tweak that should make it even easier to see how your posts are doing. Likes and retweets are a good gauge on their own, but considering a majority of viewers don’t engage, they don’t always give you a full sense of your total reach.
Based on Musk’s tweet, it sounds like a move to combat a growing narrative that Twitter is dying a slow death in the wake of his ownership and all of the controversial moves he’s since made. To the dismay of many, Musk reinstated controversial figures like Donald Trump, Jordan Peterson, and Kanye West, the latter being suspended once again for abusing his newly restored access by tweeting a picture of a culturally offensive symbol.
For what it’s worth, Twitter co-founder and former CEO Jack Dorsey approves of this move. He responded directly to Musk, noting it’s a “much better metric” than anything Twitter currently uses. It makes you wonder why he never made the decision to implement it in all of his years at the helm, but that’s neither here nor there. Musk also confirmed an incoming feature that’ll allow you to see if you’ve been shadowbanned, along with why in the case that you have been. If you’ve ever pondered the reason why no one interacts with your tweets, this should remove all doubt.
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