Top CX leaders to explore the potential of CX and enlighten businesses in the ASEAN market – BusinessWorld Online

The ASEAN edition of the World CX Summit is set to take place virtually to explore the future of CX through re-engineering and re-inventing innovative strategies, tech trends, and possibilities in CX. The Summit will focus on the importance of digital transformation and how it can be applied across all aspects of a business to transform the way customers engage. The event will be bringing together the leaders that shape how businesses approach customer experience and emerging technologies.

Taking place on March 24, 2022, the event will virtually gather CX stakeholders from across the region. #TresconCX will feature keynotes from thought-leaders, industry experts, private networking sessions, secure audio-visual meetings, private meetings and more from thought leaders in ASEAN.

ASEAN countries, over the years, have seen economic growth which is driven by innovation, where CX is the new battleground. It is one area that is often overlooked in the race to develop new products that can make a difference in customer satisfaction, loyalty, and repeat purchases and customer retention. Reports suggest that customer experience is one among the list of top priority for ASEAN enterprises in a post-pandemic world.

“When you hear about AI you think of impersonal research institutions that don’t relate to your business. But our AI lives in the data center, not the lab. This makes us different. It was designed to automate the customer experience, powered and trained by data from humans and consumers in contact center over the last 20 years.” – Liveperson

These businesses of today are aiming nothing less than to provide a better CX to increase customer satisfaction and lifetime value of their brand; improve customer engagement, satisfaction, and retention; improve conversion rates; improve marketing return on investment or ROI, and the most important of all – improve brand loyalty, advocacy, and reputation.

To address these concerns, World CX Summit will feature prominent experts such as:

• Raymond Tan, Director of Customer Responsiveness Department Ministry of Manpower, Singapore;
• Nate Brown, Chief Experience Officer, Officium Labs, US;
• Janelle Estes, Chief Insights Officer, UserTesting, US;
• Michelle Huff, Chief Marketing Officer, UserTesting, US;
• Evan Tanuhardja, Head of Presales APAC, LivePerson, Sydney, Australia;
• Alicia Calin, Customer Workflows Solution Lead, Asia, Servicenow;
• Veda Menon, Head of Sales, ASEAN, Uniphore;
• Shivakumar Ganesan, Co-founder, and CEO, Exotel, India;
• Ashlyn Rodrigues, Head of Customer Success, Global Clients APAC, LinkedIn Singapore;
• Avis Easteal, Head of Consumer, LUXASIA, Singapore;
• Lau Yin May, Group Chief Marketing and Customer Experience Officer, Malaysia Airlines Berhad, Malaysia;
• Sonali Verma, Head, Customer Experience and Innovation, Regional Bancassurance, Manulife Asia, Singapore;
• Mary Drumond, Chief Marketing Officer, Worthix, US;
• Chatrudee Ngamvalairatt, EVP, Customer Experience Management, Bank of Ayudhya – Krungsri, Thailand;
• Sarah Mathews, Global Head of Destination Marketing, TripAdvisor APAC, Hong Kong; and
• Harish Agarwala, Head of Customer Experience Strategy for SEA, India and HK, Qualtrics, to name a few.

World CX Summit – ASEAN will cover current topics including accelerating digital transformation, changing customer behaviors, art and science of leveraging data, automating contact centers, building a future-ready organization using cloud, digital experience platforms, navigating changing customer expectations and much more.

“We are at the threshold of implementing a new digital customer experience that transforms customer service delivery, as organizations are increasingly becoming data-driven and analytics-led organizations that understand how to leverage future-tech to deliver a world-class customer experience,” said Mithun Shetty, CEO of Trescon. The event is Powered by – UserTesting; Platinum Sponsor – LIVEPERSON; Gold Sponsors – ServiceNow, Uniphore, & Exotel; Silver Sponsor – Qualtrics, and Bronze Sponsor – Outsystems. The summit will be hosted on the virtual events platform Vmeets to help participants network and conduct business in an interactive and immersive virtual environment. Participants can also engage with speakers in Q&A sessions and network with solution providers in virtual exhibition booths, private consultation rooms and private networking rooms. For more information visit: https://tresconglobal.com/conferences/cx/asean/

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