Business/Consumer Services

Miners are turning to machine learning, cutting-edge chemistry and other innovative means to increase the supply of critical materials such as copper and graphite amid the rising demand for green technologies. In 2011, Nico Cuevas, a…

Coca-Cola is trialing technology in Europe that turns hard-to-recycle plastic into new bottles, as part of its effort to meet its sustainability goals.  The company’s biggest…

Metal markets seem to think copper is the new lithium. A lack of new mining activity has added to worries that there won’t be enough of the red metal for the energy transition, a popular topic at this week’s World Copper Conference in…

Most global executives think greenwashing is widespread in their industry, and despite customers becoming more vocal about preferring sustainable brands, many companies are cutting corners on their environmental,…

Companies that list wide pay ranges in cybersecurity job descriptions risk setting false expectations and kindling unrest among existing staff. New York last year joined a handful of other U.S. cities in mandating salaries be included in…

From car dealerships to political-action committees, organizations big and small are striking endorsement deals with college athletes—known as name, image, likeness arrangements—that despite marketer enthusiasm remain a largely untested…

Brewer Anheuser-Busch InBev SA has scored at least a temporary win in the long-running battle over light beer brands’ marketing claims.BBB National Programs’ National Advertising Division, an ad-industry self-regulatory group, determined…

WPP PLC is the latest major advertising holding company to say it expects continued growth in 2023 as clients keep spending on its services.  The London-based company—which…

Advertising holding company Omnicom Group Inc. sounded bullish on the future of generative artificial intelligence—which can be used to create new content, including text or images—as it…

Roughly one year ago, a handful of crypto heavyweights made swaggering debuts on the Super Bowl ad roster, airing costly commercials with messages like “Don’t miss out” (FTX) and “Fortune favors the brave” (Crypto.com). Then came the swoon…