app tracking transparency

Introduced last year, App Tracking Transparency is a privacy feature of iOS that makes developers ask permission from users for cross-app tracking. This has been vehemently opposed by big tech giants like Meta and small app developers for…

Facebook announced its quarterly results and it was reported that this is the first time the social media platform’s users didn’t grow. If that wasn’t a blow enough, the company's CFO revealed that a feature introduced by Appleis set to…

Apple’s App Tracking Transparency feature is a big boost for users who want to keep their data private and secure. While users may have been delighted with the feature, companies like Snap, Meta (formerly known as Facebook), Googleweren’t…

It’s been almost six months since Apple revealed new privacy features to iPhones that allowed preventing apps from tracking the user and showing them relevant ads. This privacy change has subsequently helped Apple's own advertising…

Facebook hasn’t been really happy with Apple ever since the iPhone maker spoke about the App Tracking Transparencyfeature back in June 2020 at its annual developer conference. It’s been almost three months since Apple rolled out the…