Advertising Services

Brewer Anheuser-Busch InBev SA has scored at least a temporary win in the long-running battle over light beer brands’ marketing claims.BBB National Programs’ National Advertising Division, an ad-industry self-regulatory group, determined…

WPP PLC is the latest major advertising holding company to say it expects continued growth in 2023 as clients keep spending on its services.  The London-based company—which…

Advertising holding company Omnicom Group Inc. sounded bullish on the future of generative artificial intelligence—which can be used to create new content, including text or images—as it…

Publicis Groupe SA said Thursday that organic revenue grew 9.4% in the fourth quarter as its data and technology services continued to capture a shift in client spending. The…

At the height of the Covid pandemic in December 2020, marketing executive Katie Klumper called former colleague Vikram Tank with a request that had nothing to do with her day job: Would he team up with her to start a business selling…

A startup backed by an internet-search pioneer wants to give cash to users who share personal data including what they buy or watch on mobile apps. The startup, Caden Inc., operates an app by the same name that helps users download their…

While some advertisers were pulling back from Elon Musk’s Twitter Inc. last month, Tumblr began a new ad campaign to encourage users to return to its once-popular social-media platform.“Welcome back :)” one ad on Twitter read, linking to…

Major advertising forecasting firms say global advertising growth in 2023 will be slower than previously predicted.  Media owners’ ad revenue will grow 4.8% to $833 billion next year, according to a new…

Marketers are often running digital ads on websites that provide relatively low returns on their investment but generate comparatively high carbon emissions, a new study said.Roughly 15% of ad spending in the study went to so-called…

To make the deal work, Mr. Musk has been trying to add subscription revenue and reassure advertisers about the platform’s future. Twitter was losing money before Mr. Musk bought the company, and the deal added a debt burden that requires…