SESAC partners with five Southeast Asian collection societies to form multi-territorial digital licensing hub – Music Business Worldwide

Five Asian collection societies and SESAC Music Group have entered into what they call a “historic collaboration for the music industry in Asia”.

The group of societies have formed The Asian Alliance Music Rights Organization (AAMRO), a music rights hub established to manage music licensing and royalty distribution of the combined repertories of FILSCAP (Philippines), WAMI (Indonesia), MACP (Malaysia), MCT (Thailand), and VCPMC (Vietnam).

This initiative will be headquartered in Liechtenstein, which the group of societies say is a strategic location to oversee multi-territorial digital licensing and royalty distribution for the communication and making available of the combined repertoire throughout Europe, Africa and the Middle East.

AAMRO will be supported and administered by MINT Digital Services, the alliance between SESAC, and the Swiss collective management organization, SUISA.

The members of AAMRO shared in a joint statement” “We firmly believe in the power of music to transcend borders and connect people from different cultures.

They added: “This collaboration opens up new avenues for our talented Asian music authors to reach a global audience and ensures that they receive fair compensation for the usage of their works outside of Asia. By leveraging this collaboration, we are committed to unlocking the full potential of Asian music authors and showcasing the rich diversity of our musical heritage to audiences worldwide.

“We are excited about this new chapter and look forward to working closely with AAMRO, MINT Digital Services, and our fellow Asian affiliated societies to drive positive change and promote the interests of our valued music authors.”

AAMRO says that it “aims to elevate the Asian music industry to new heights and ensure that artists, composers, and rightsholders receive fair compensation and protection for their creative works”.

Commenting on the partnership, Alexander Wolf, President, International at SESAC Music Group, said: “As a long-time collaborator with all the Asian collection societies, I am thrilled that we are joining forces to create an organization dedicated to expanding music licensing and administration of their musical works outside the region.

“It is critical that we support Asian music creators and publishers with best-in-class data matching, licensing, and administration services outside of Asia to increase royalties and enhance the careers of these talented songwriters and composers.”

Alexander Wolf, SESAC Music Group

“It is critical that we support Asian music creators and publishers with best-in-class data matching, licensing, and administration services outside of Asia to increase royalties and enhance the careers of these talented songwriters and composers.”

Fabian Niggemeier, CEO of Mint Digital Services added: “It is our aim to provide our partners with state-of-the-art technology solutions and with a personalized customer experience and we are looking forward to collaborating with AAMRO.”Music Business Worldwide