When you order a drink with your meal, do you ask for a cola or say ‘coke’? When you stop by a departmental store to shop for supplies, do you ask for diapers or do you ask for ‘pampers’? saying band-aid feels more natural than asking for a plastic bandage. That is brand-awareness at its best.
These brands have become an eponym and represent the pinnacle of brand awareness in the wholesale marketplace as well as the general public. Even though your brand might not quickly become as iconic as these giants, you sure can do a lot to boost it.
Seeing what’s happened in 2020 and what’s to come ahead, your brand can sure use a boost. But first, let’s clear some doubts.
There’s a Difference Between Awareness & Recognition
People often mix these two terms together. Allow me to clear out the confusion.
Brand recognition is when a customer correctly acknowledges or recalls your brand by the slightest indicators. Indicators can be either your logo or a specific pallet of colors associated with your brand.
However, brand awareness is another level above recognition. It makes a customer not only recognize your brand’s name but also induces a range of feelings within him/her. These emotions can either stem from a positive or negative experience of them with your brand. On top of this, they can also recall all your product-line or your services down to the minute detail.
Now, let’s see what tactics can you use to build your own brand’s awareness.
Fun Infographics
Infographics are what displays your marketing data and statistics in a nutshell to your customers. The more vibrant and interesting they feel the more people will want to read on and learn about your brand.
They ensure that your business information reaches people beyond your following and build an organic reach. This is especially true for digital platforms like Facebook where building organic traffic towards your business page without paid ads can be tedious.
The important thing to note while creating your business infographics is that they should be visually appealing, easy to understand, and fun to read.
Interesting Guest Posting
Guest blogging was, and still is one of the most effective ways to attract traffic back to your website by writing content for other sites.
It holds a great number of benefits for your brand. For starters, when you share your expertise on other companies’ websites, you build a concrete presence in your own market. Additionally, you also create relationships with other leading individuals in the field and introduce your brand to a new audience.
With high quality, unique, memorable, and valuable content, you’ll attract tons of new eyes for your brand.
Referrals Go a Long Way
We all trust the word of our family, friends, and even sometimes strangers over advertisements. People are heavily influenced by word of mouth, testimonials, and reviews of others before putting their faith in a brand. This is something you can use to your advantage.
Referral marketing comes in many shapes or forms, but mainly it’s a way to get your most loyal followers to get your brand message across to a wide audience. You can add incentives in conjunction with the referral program for both individuals like a discount offer or a chance at a lucky draw.
Social Media Presence
Set up a business page on a social media website like Facebook, and then, start working on organic traffic.
These business pages will help your followers get familiar with your brand and the products or services you are offering. Adding information like contact number, product infographics, quality videos can help you gain a healthy amount of traffic within days.
If your content is fun and engaging, chances are people will share it. The more content is shared around, the better the word spreads.
Conduct Giveaways
Offer giveaways to your customers to engage them more into your business. They in return will be more interested and will stay loyal to you in the long run. Offer them free gifts and discount codes to ease their purchase. This will increase the brand awareness as well as your positive repetition.
Conclusion
We are just scratching the surface of how you can effectively build reputation and awareness for your retail or wholesale business at online and offline platforms. Needless to say, there are many other tried and tested ways you can build organic traffic of followers and customers and increase your business presence or awareness at online and offline. By using these all-helpful methods, you can increase your brand awareness and grab the more relevant traffic on your website.
To get better results, it’s recommended that you experiment and try to combining existing and unconventional methods to see what works better for you.