How Instructional Designers And LMS Admins Can Steal From The Marketing Industry To Create Compelling Learning Experiences

How To Use Marketing Ideas To Create Compelling Learning Programs

As Instructional Designers and LMS administrators, you are always looking for ways to improve the learning experience for our employees or students. However, sometimes it can be challenging to come up with fresh and innovative ideas to keep learners engaged and motivated. What if I told you that there is a treasure trove of inspiration waiting for you in the marketing industry? By becoming creative thieves, Instructional Designers and LMS administrators can elevate the eLearning experience for learners and drive business success.

Stealing Ideas From Marketing

That’s right; marketing techniques can provide valuable insights and creative ideas for eLearning design and LMS administration. By borrowing concepts from the marketing world, you can create more effective and engaging eLearning experiences that are tailored to your learners’ needs and preferences. In this article, we’ll explore some of the ways Instructional Designers and LMS administrators can steal ideas from the marketing industry to improve the learning experience for their audiences. So, jump in your getaway car and get ready for a heist into the exciting world of marketing idea theft!

Promoting eLearning Vs. Digital Marketing

There are several compelling reasons why promoting eLearning in a company is similar to digital marketing for a brand:

• Target audience
  In both cases, the success of the campaign relies heavily on identifying and understanding the target audience. Just as digital marketers segment their audience by demographics, behavior, and interests, companies need to segment their employees based on their job roles, knowledge gaps, and learning styles to design effective eLearning programs.
• Personalization
  Digital marketing is all about providing personalized experiences to customers. Similarly, eLearning can be personalized to suit individual employee needs, preferences, and pace of learning. Personalized eLearning can lead to higher engagement, better knowledge retention, and improved job performance.
• Metrics-driven approach
  Digital marketing campaigns are data-driven, and success is measured by metrics such as click-through rates, conversion rates, and ROI. Similarly, eLearning programs can be tracked using metrics such as completion rates, knowledge gain, and skill improvement. These metrics can help companies evaluate the effectiveness of their eLearning programs and make data-driven decisions to improve them.
• Branding
  Just as digital marketing helps build a brand’s identity and reputation, eLearning can help establish a company’s brand as a learning organization that invests in the growth and development of its employees. This can lead to better employee engagement, higher job satisfaction, and lower turnover rates.
• User Experience
  Digital marketers understand the importance of User Experience in engaging customers and building brand loyalty. Similarly, eLearning designers need to create an engaging, interactive, and intuitive learning experience for employees to ensure they remain motivated and interested in the training material.

Unlock The Power Of Marketing In eLearning Design

Here are a few more ideas taken from the marketing industry that can be used by Instructional Designers to create engaging corporate learning content:

1. Storytelling

Just like marketers use storytelling to captivate their audience, Instructional Designers can use stories to make the content more relatable and memorable. Stories can help employees understand how the learning content applies to their jobs and can be used to illustrate key concepts and skills.

2. Gamification

Gamification is a popular marketing strategy that can be applied to eLearning design. By adding game-like elements such as points, badges, and leaderboards, Instructional Designers can make the learning experience more interactive, competitive, and enjoyable.

3. Micro-Content

This is a trend in marketing that involves delivering short, bite-sized content to the audience. This approach can be applied to eLearning by breaking down the content into smaller chunks that can be consumed quickly and easily. Microlearning can help employees retain information better and make learning more manageable.

4. Interactivity

In marketing, interactivity is used to engage the audience and encourage them to participate in the experience. Instructional Designers can use interactivity to make eLearning more engaging and effective. This can include incorporating interactive elements such as simulations, branching scenarios, and quizzes, as well as using multimedia such as videos, animations, and infographics. Interactivity can help employees stay focused and motivated throughout the learning experience, and can also provide valuable feedback and insights into their progress and understanding.

5. Social Sharing

Social sharing is a strategy in marketing that involves leveraging the power of social networks to spread the message. Instructional Designers can use social learning by incorporating collaborative activities, discussion forums, and peer feedback into the eLearning program. Social learning can help employees learn from each other, build relationships, and share best practices.

By incorporating these marketing-inspired strategies into eLearning design, Instructional Designers can create engaging, effective, and memorable learning experiences that drive business success.

How Marketing Inspiration Can Elevate Corporate Training

In conclusion, promoting eLearning in a company has many similarities to digital marketing for a brand. Both require a targeted approach, personalized content, data-driven decision-making, branding, and a focus on User Experience. By adopting marketing strategies for eLearning promotion, companies can ensure their employees have access to high-quality training that drives business success.

Originally published at www.linkedin.com.