But the former athletes who brought the case, including former West Virginia football player Shawne Alston, argued that the NCAA’s rules on education-related compensation were unfair and violate federal antitrust law designed to promote competition. The Supreme Court upheld a lower court ruling barring the NCAA from enforcing those rules.
As a result of the ruling, the NCAA itself can’t bar schools from sweetening their offers to Division I basketball and football players with additional education-related benefits. But individual athletic conferences can still set limits if they choose. A lawyer for the former athletes had said before the ruling that he believed that if his clients won, “very many schools” would ultimately offer additional benefits.
The NCAA had argued that a ruling for the athletes could lead to a blurring of the line between college and professional sports, with colleges trying to lure talented athletes by offering over-the-top education benefits worth thousands of dollars. Even without the court’s ruling, however, changes seem on the way for how college athletes are compensated. The NCAA is trying to amend its rules to allow athletes to profit from their names, images and likenesses. That would allow athletes to earn money for things like sponsorship deals, online endorsement and personal appearances. For some athletes, those amounts could dwarf any education-related benefits.
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