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Front Desk Supply Sees Sharp Jump in Hotel Signage Inquiries to Meet the Demand for Custom Guest Experiences for Hotels

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Savvy hotel operators are simultaneously elevating both their digital and physical signage to provide a comprehensive contactless communication experience. Mark Zisek, Front Desk Supply

Front Desk Supply, a leading hospitality supplier based in San Diego, CA, analyzed Q4 2022 and Q1 2023 customer inquiries from hotel front desk managers and boutique property operators and there has been a significant increase in quotes for hotel signage. Signage can offer guests clear on-site guidance with reduced face-to-face contact if they prefer that to be their experience while vacationing.

“We live in a climate where COVID may no longer be on the minds of many travelers, yet they have become accustomed to some of the methods of communications they experienced during heightened social distancing times, like digital QR codes for menus in property restaurants and bars,” says Mark Zisek, Director of Commercial Operations, Front Desk Supply. “Guests value visual signage placed across the property and not just for a contactless experience; it’s a convenience differentiator for those who either don’t want to wait in a line to ask a question, or want to clearly express themselves.”

Signage greets the guest from the moment they arrive on-site in the parking lot, whether they need to valet, self-park, or arrive via rideshare. With more properties moving to digital kiosks for check-in, visual signage alerting guests to a contactless process is imperative. Front Desk has a variety of sign options to assist hotels.

“No matter what digitization happens in the property-guest experience, physical signage plays a large role in directing guests throughout the property to their desired destination,” says Zisek. “Savvy hotel operators are simultaneously elevating both their digital and physical signage to provide a comprehensive contactless communication experience, and physical signage is vital for older travelers who may not rely on their smartphones during every step of their stay.”

Well-designed hotel signs play a critical role in a guest’s first impression by being the first communication guests have with a hotel, often before they can talk to a person. These impressions carry over to the guest’s room where additional, branded signage helps them answer questions. To help hospitality professionals stay ahead of the trends, Front Desk Supply is offering a discount of $25 off a $300 of custom hotel signs.

Front Desk Supply is an industry leader in hospitality supplies, offering a wide variety of non-paper items such as laundry bags, staff name tags, staff ID badges, food and beverage items, key cards, and PPE.

About Front Desk Supply

Front Desk Supply has over 50 years of Sales, Marketing and Advertising, and Operations experience, along with the wealth of knowledge that comes from producing millions of products for thousands of hotels in the hospitality industry.

Their focus on building customer relationships is ingrained in all employees. Putting the customer first and offering a unique perspective to any situation is a hallmark of Front Desk Supply. Front Desk Supply excels in providing multiple complementary products – it makes for a one-stop shopping experience for customers and ensures messaging flows consistently across products. They expertly offer recommendations that make good business sense.

Front Desk Supply: Making hotels more profitable and their guests’ stays more memorable®.

Contact:

Mark Zisek

Front Desk Supply

[email protected]

Phone: 858-699-4701 / Fax: 501-665-6489

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