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Cusven Removes the Biggest Barrier to Entry for Entry-Level Luxury Watches with Its Kickstarter Campaign

The movements used in CUSVEN watches may be on par with other similar watches, but the amount of attention paid to the finest details of the CUSVEN watches is by far superior.

From entry-level luxury models to high-end timepieces, the expensive price tag of such watches usually comes down to the nature of their movements, craftsmanship in the finest of details, and the distribution margins associated with sourcing parts and then shipping the assembled watches. Watchmaker, CUSVEN, is raising funds through Kickstarter for its three brand new entry-level luxury collections (Arabesque, Big Ben, and Greenwich).

While entry-level luxury watches are typically priced north of one thousand dollars, CUSVEN’s entry-level luxury watches are priced starting at a modest $199. To watch fanatics this low price point may indicate that corners were cut with the movement or craftmanship, that is absolutely not the case. In contrast, the movements used in CUSVEN watches may be on par with other similar watches, but the amount of attention paid to the finest details of the CUSVEN watches is by far superior. The low price point was achieved by making drastic cuts to the costs associated with the supply chain, distribution costs, and product marketing costs.

Arabesque Collection:

The Arabesque collection features an aesthetic and a skeleton design that was inspired by the artistic heritage of certain Arab countries. Each CUSVEN Arabesque watch contains a Miyota 82S0 movement, sapphire glass face, a 316 stainless steel case, genuine Italian leather strap, and comes in two different sizes (45 mm or 41 mm). Each watch in this collection is available with a $299 pledge to the CUSVEN Kickstarter campaign.

Big Ben Collection:

The Big Ben collection also features a skeleton design but drew inspiration from the Big Ben clock tower located in London, England. Each CUSVEN Big Ben watch contains a Miyota 82S0 movement, sapphire glass face, a 316 stainless steel case, genuine Italian leather strap, and comes in one size (45 mm). Each watch in this collection is available with a $299 pledge to the CUSVEN Kickstarter campaign.

Greenwich Collection:

The Greenwich collection features a chronograph design and is named after the Greenwich Royal Observatory which plays a big role in timekeeping history. Each CUSVEN Greenwich watch contains a Miyota 6S21 movement, sapphire glass face, 316 stainless steel case, genuine Italian leather strap, and comes in one size (45 mm). Each watch in this collection is available with a $199 pledge to the CUSVEN Kickstarter campaign.

Watches in each of the three collections also come in different design varieties that can be found on the CUSVEN Kickstarter campaign page. For more information about the brand and specifications for each of the watches can also be found on the Kickstarter page. Any editors, journalists, or social media influencers in the watch industry that would like to feature CUSVEN are encouraged to reach out through the CUSVEN Kickstarter campaign page or through the contact information listed below.

Contact Point: Lucas Kim

Role: Global Logistics Manager

Phone: +82 10 2907 1324

Email: [email protected]

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