Banking battle for customers heats up as Nationwide introduces 5 per cent interest rate

The battle for customers is increasingly heating up in the UK banking scene with one major current account provider now offering 5 per cent interest on balances up to £1,500 for the first 12 months.

Nationwide Building Society previously offered 2 per cent fixed for 12 months on balances up to £1,500 on its FlexDirect account, but it is more than doubling the rate on offer to 5 per cent AER (annual equivalent rate).

The 5 per cent introductory rate is available on new applications opened from June 21. After 12 months, the account pays 0.25 per cent AER.

Members can only benefit from the introductory credit interest rate and interest-free overdraft offer once, meaning anyone who has previously held a FlexDirect account will not be eligible for the new rate.

However, if applicants have previously held a sole account only, they would be eligible for the introductory rate on a joint account and vice versa.

Members will need to pay in £1,000 per month, not counting transfers from other Nationwide accounts or Visa credits.

Switching accounts

Those switching their current account could also benefit from the Society’s switching incentive, which pays £125 to existing members who switch their current account to the Society and £100 to new customers.

To qualify, switches must be made from another provider using the Current Account Switch Service (Cass) and at least two active direct debits must be transferred as part of the move to the new account.

Debbie Crosbie, chief executive at Nationwide Building Society, said: “This market-leading rate will help new and existing members make the most of their money, which is particularly important right now.

“The FlexDirect current account also has an introductory interest-free overdraft to give some peace of mind to those struggling financially and freeing them to focus on repaying other debts.”

Nationwide said that, combining the £125 switching incentive with £75 interest that people could potentially receive from the 5 per cent interest rate, people could benefit from a £200 boost over the course of a year if they have at least £1,500 in their account over the next 12 months.

FlexDirect also offers an interest-free overdraft for the first 12 months, meaning eligible applicants can switch their overdraft from their existing current account provider or another Nationwide account.

After the initial 12 months, the overdraft interest rate is 39.9 per cent and the overdraft that someone is offered in the first place will depend on individual circumstances.