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RichAds team has extensive experience in the Gambling and Betting industry. To back up these words, the RichAds advertising network has been named the best iGaming traffic source of 2022 by the SiGMA Awards.
One of the company’s missions is to share its knowledge of the iGaming industry by producing useful content on YouTube and its blog. From their side, they explain how to win new leads from various traffic sources they work with.
In addition, the RichAds team actively invites guests who work with other traffic sources to cover the iGaming topic broadly and from different angles.
One of the hot directions promoting Gambling and Betting products is SEO websites. This is the reason why the CMO of RichAds, Vasilii Gamov had an interview with great experts in this field — Media 24 company.
To take as much as possible from this talk, Vasilii Gamov interviewed three C-level representatives of Media 24. Each of them has from 5 to more than 10 years of experience in iGaming.
Speakers: who was there?
- Martins Lasmanis, CEO of Media 24,
- Ricards Bartasevics, COO of Media 24,
- Valentin Darechkin, CCO of the company.
Gambling VS Betting websites for SEO
When Vasilii asked what Media 24 does, Martins explained that they have affiliate websites, mainly focused on betting. The content they provide ranges from reviews and betting school to bonuses and tips. Primarily, they concentrate on providing a list of sportsbooks.
At the moment, Valentin added, they are mainly focused on betting sites, but they plan to expand into casino websites in the future.
The main reason for that is the difference between Gambling and Betting target audiences. LTV of betting players is 2 or even 3 times higher. How to profit from both directions Valentin shared in the interview.
What to do to attract 10000 deposits per month?
Valentin shared that 50 articles per site are enough for the start to check its potential. While the amount of time that you need to evaluate if the website actually works depends on a GEO.
The most popular geos, as well as how many websites are needed to earn 10000 deposits, were revealed by Martins. Let’s lift the veil: the most profitable geos he named were Spanish, as well as Portuguese-speaking countries, but you’ll never guess which other countries are stunning nowadays. It’s all in the video.
Business processes, profits, and metrics
Ricards was the main person to talk about Business structure, team, and metrics, as well as various business tools to optimize the processes.
Ricards concluded that when it comes to profits, there are no limits; it is even possible to reach a 70% margin. However, in the beginning, working in the affiliate business can lead to losses. If done correctly, a 30% profit margin and more can be achieved.
Conclusion
Here you can watch the full version of this extremely informative interview. Besides, don’t forget to explore other useful content on affiliate marketing and iGaming available on the RichAds YouTube channel.
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