Best News Network

Apple Music to sponsor Super Bowl half-time show

0

Dr. Dre (centre) performs alongside Mary J. Blige and Snoop Dogg during the 2022 Super Bowl half-time show.

Apple Music is to replace Pepsi as the title sponsor of the Super Bowl’s prestigious half-time show, the NFL announced on Friday.

Neither Apple nor the NFL disclosed terms of the sponsorship, described as a multi-year agreement.

US media reported the NFL has been seeking around $50 million a year for sponsorship of the show, one of the traditional highlights of the biggest event on the US sporting calendar.

“We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people,” said Nana-Yaw Asamoah, the NFL’s senior vice president of partner strategy.

The sponsorship is the latest example of a technology giant embracing live sport in the United States.

Amazon has already started screening the NFL’s Thursday fixtures while Apple TV has also struck deals to stream live baseball and Major League Soccer.

Apple Music’s sponsorship of the Super Bowl half-time show will start in 2023, when the NFL’s championship game is staged in Glendale, Arizona on February 12.

More than 120 million viewers watched The Super Bowl half-time show in Los Angeles earlier this year, when stars such as Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar appeared together.

Past half-time shows have featured a galaxy of music icons, such as Michael Jackson, Madonna, U2, the Rolling Stones and Bruce Springsteen.


Apple signs its first sports rights deal, teaming up with MLB for ‘Friday Night Baseball’


© 2022 AFP

Citation:
Apple Music to sponsor Super Bowl half-time show (2022, September 23)
retrieved 23 September 2022
from https://techxplore.com/news/2022-09-apple-music-sponsor-super-bowl.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.

Stay connected with us on social media platform for instant update click here to join our  Twitter, & Facebook

We are now on Telegram. Click here to join our channel (@TechiUpdate) and stay updated with the latest Technology headlines.

For all the latest Technology News Click Here 

 For the latest news and updates, follow us on Google News

Read original article here

Denial of responsibility! NewsAzi is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave a comment