3 unique aspects of an Apple Store that make it more than a just a retail outlet | Digit

The Cupertino brand is opening the first couple of Apple Stores in BKC, Mumbai and Saket, Delhi. Apple Store BKC will be open to the public on April 18 at 11 am IST and Apple Store Saket will open on April 20 at 10 am IST. In the teasers, the stores appear to have elegant architecture and that’s one of the 3 reasons why some would consider Apple Stores as more than just regular stores.

3 unique Apple Store experiences

1. The store design

Apple Store BKC’s design reportedly resembles the Kaali Peeli taxis in Mumbai. we can see the use of black and yellow paint as well as colourful illustrations depicting Indian culture. 

As for the Apple Store Saket’s teaser, even the logo screams the bright colours and contours of what looks like Mughal architecture. 

These design rarity and appeal are true for every Apple Store out there. In an interview with Bloomberg, Tim Kobe, the guy who designed the original Apple Store revealed that Steve Jobs apparently wanted to get rid of the metal bolts binding the glass panels on the store. That was the reason behind the genesis of glass cube architecture, airy space and floating staircase.

2. The indoor ambience

Tim Cook once said that “I’m not even sure “store” is the right word anymore. They’ve taken on a role much broader than that. They are the face of Apple for almost all of our customers. People come to the Apple store for the experience – and they’re willing to pay a premium for that … Apple is in the relationship business as much as the computer business.”

Apple Stores have been rechristened as Town Square and Genius Bar (the spacious sitting areas to try Apple products) as Genius Grove. Also, tech specialists over at Apple are called Geniuses. 

3. Empathetic assistance 

The tech specialists at Apple Store are not just there to enrich “people’s lives”. They apparently get trained on “The Genius Training Student Workbook” to follow the “three Fs”: feel, felt, found. They are known for their empathetic behaviour and endearing communication skills.

So, besides helping out the customer, their expertise and skills give Apple Stores a leg-up over the competition.

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